Prius. Live Happy.
Added on 12 Apr 2017
Watched
3,335
times
Based on a modern day fairy tale, the Prius will use the "Live Happy." campaign to keep its position as the #1 selling hybrid vehicle.
Every element in TV, print, and web was 100% handmade. It was either painted, cut out, or sculpted from different materials, and then photographed and brought into After Effects & Photoshop to make a 3D world.
Most images are ripped off google and made in the computer, and we have lost the fun and playfulness in actually making things. We wanted to give this campaign a charming human quality while also utilizing all technology available.
Michelle Pokorny CW & Alicia Benz AD
Miami Ad School, Miami
TV Spot: MAS Gold, 2009
REACTIES
Je account heeft geen avatar
Selecteer een tijdelijke avatar om verder te gaan met het plaatsen van reacties
Confirm
Er ging iets fout, probeer opnieuw a.u.b.
Or
Uploaden op Y8 Account
Annuleren