Spot the Dino
Added on 29 May 2017
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Dinosaurs in Dubai? We were excited to be part of this clever marketing campaign that launched the IMG World of Adventures theme park in Dubai. The video went viral amassing over 1 million views and over 20,000 shares.
Five dinosaurs arrived at the Jebel Ali Port from the Lost Valley, however, ‘big boy got away’ and then there were only four. Residents were told to keep an eye out for the ‘escaped’ dinosaur and hashtag #SpotTheDino, whilst the remaining captives were transported, escorted by the Dubai police and UAE military, to their new home at IMG’s World of Adventure.
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